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Rachel Osborn • October 1,2020

Get to Know Google & Facebook Analytics

Get to Know Google & Facebook Analytics

By: Operate Beyond

Analytics track, manage, and help you interpret everything you’re seeing and doing online in one easy place. Google and Facebook have both become two of the most widely used systems to view and understand patterns of behaviors online. Everything from click rates, time spent on a page, likes, followers, reach, and so much more is now readily available with the help from their analytics functions. 

Today, everyone from fortune 500 companies to lifestyle YouTubers are using analytics to determine their marketing strategies. This information is used to measure your ROI and focus your efforts in the most efficient way. Google and Facebook both provide in-depth analytics systems that lead us towards working smarter and not harder. 

We’re examining the features that make Google and Facebook’s analytics absolutely  essential to your marketing plan. 

Facebook

It has become the new ‘norm’ to use social media sites such as Facebook to advertise and reach targeted audiences. Facebook developers understood the importance of measuring and tracking these statistics to better improve your overall reach on the website. The inclusion of Facebook Analytics has allowed many businesses to craft their marketing strategy to be more effective and engaging to their audiences.

Facebook analytics is a fully incorporated system on the social media platform. Unlike other analytics, Facebook is unique in that it provides data on nearly all actions taken on a page without an additional cost. Actions on page, page views, likes, reach, engagement, and much more is recorded to allow you to view stats from week to week. This can help you compare and contrast your content and posting habits as time progresses for the better. 

Meaningful insights on posts include: organic vs paid reach, post clicks, and engagement. This information combined with frequency of posting and time of day posting can all be major factors in your strategy moving forward. In addition to these features, Facebook allows you to easily export your data for further mapping and tracking. 

Once you’ve begun using and familiarizing yourself with their analytics, you’ll understand just how valuable a tool it is.

Google

Google Analytics is just one of many systems Google offers to help track and manage a user’s online footprint. The major search engine offers two services that similarly measure engagement online, Google Analytics and Google Analytics 360 which is a paid service. If you’re looking to grow your audience, increase sales, or even educate followers, Google is likely to have just the features you’re looking for. Better yet, the system is easy to use even if you’re a beginner to analyzing data. 

The first feature Google Analytics will inform you on is your website’s overall traffic and acquisition. Analytics includes, who is visiting your website, how they got there, and if they are paid or organically generated users. This data also locates where your traffic comes from whether that be a newsletter, social media account, search engine, or ad. This information can help to improve your SEO and in turn, increase your audience and searchability online. 

Google Analytics has a long list of features at its disposal to benefit your online marketing campaigns. If you’re looking to find out more about your audience, these analytics can tell you location, age, and if they are a new or returning visitor. How about features to inspect your website’s functionality and usability? Yes, they’ve got that too. By analyzing website bounce rates, pages users clicked on, pages landed on, and pages users were last on before leaving your website, you can improve the way your domain is structured to better suit the needs of your customers. 

To continue improving your online presence, Google Analytics creates organized reports based on all the information it has gathered. Not only is the info at your fingertips, but now you can easily download it and adapt your marketing strategy to it for further success. 

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Bottom Line…

Both platforms can offer undeniably important information regarding your website, posts, and audience and should be used to improve your online presence and outreach. It’s advised for small businesses to adapt to using these analytics features to capitalize on their current efforts moving forward.

Rachel Osborn
editor

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